Marketing

Gauging Social Media Strategies in Hospital Marketing

A recent study provides insight into what makes hospitals’ social media posts successful — and what turns audiences off.


Mentorship Boosts Children’s Health Coverage

Uninsured Latino children in Texas whose parents were mentored by other parents who had obtained Medicaid or Children’s Health Insurance Program (CHIP) coverage for their own children were more likely to obtain coverage than those who received only the usual state enrollment outreach.

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