Cancer Treatment Centers of America® in Philadelphia Receives 3M Award for Excellence in Skin Safety

Jeff Trauring
Tuesday, June 9, 2015

Cancer Treatment Centers of America® in Philadelphia Receives 3M Award for Excellence in Skin Safety 

Implementation of Skin Wound Ostomy Team and new preventive measures results in significantly lowered prevalence of pressure ulcers


SAN ANTONIO, (June 8, 2015) - 3M Critical & Chronic Care Solutions Division and the WOCN Society today announced that Cancer Treatment Centers of America® in Philadelphia has received the 3M Award for Excellence in Skin Safety.


Now in its fourth year, the annual award recognizes and celebrates leading healthcare facilities that have implemented a patient care program resulting in sustained or improved skin integrity and maintenance. 


Cancer Treatment Centers of America, Inc. (CTCA) is a national network of five hospitals that specialize in the treatment of patients fighting complex or advanced-stage cancer.  CTCA offers an integrative approach to cancer treatment that combines surgery, radiation, and chemotherapy with nutritional counseling, naturopathic medicine, mind-body therapy, and spiritual support to enhance quality of life and minimize side effects during treatment.  The company serves patients from all 50 states at hospitals located in Atlanta, Chicago, Philadelphia, Phoenix and Tulsa.  


Uniting to Maximize Skin Improvements 


Oncology patients are at a high risk for skin issues, and an internal review by CTCA in Philadelphia showed pressure ulcer prevalence rates as high as 11 percent. In 2012, the hospital – from the nurses on the front lines to senior management – embarked on a concerted effort to reduce the prevalence of skin-related problems by increasing education in the hospital and implementing new training measures. 


Specifically, the hospital organized a Skin Wound Ostomy Team (SWOT), and implemented a prevention program that included the creation of a defined skin care regimen, measures to control factors such as pressure, friction, shear and moisture, patient and family education, clinical training, and protocols that provide staff guidance for preventive care. 


As part of the program, the hospital also adopted “Wound Care Wednesdays” to keep continued focus on these efforts. In the six months following the first “Wound Care Wednesday”, the hospital reported zero hospital-acquired pressure ulcers. Over 50 nurses volunteered for the SWOT team, which reports high levels of satisfaction. And notably, the hospital’s pressure ulcer incidence rate dropped to 1.0 percent in December 2013, from a one-time high of 11.1 percent in 2011.


Bill Cruise, vice president and general manager for 3M Critical & Chronic Care Solutions Division, presented the award to Joe Rudolph, BSN, RN, CWOCN, DWC, from CTCA of Philadelphia, at the WOCN Society’s 47th Annual Conference.


“Cancer Treatment Centers of America in Philadelphia has implemented extraordinary steps to protect the skin health of its patients, and the results of those efforts are measurably clear,” noted Cruise. “The hospital embodies what the 3M Award for Excellence in Skin Safety is all about, and we couldn’t be more pleased to recognize the facility for its dedication to protecting the skin health of its patients.”


Awarding Standout Skin Health Leaders


The WOCN Society and 3M co-sponsor the competitive award in order to promote the importance of skin care programs and education and to also recognize Society members and their healthcare facilities who have designed and implemented programs to prevent skin injuries. Previous recipients of the award are Burlington County, N.J.-based Lourdes Specialty Hospital, Rochester, N.Y.-based Strong Memorial Hospital and Tucson, Ariz.-based Northwest Medical Center.


Entries were judged by a panel of WOCN Society members. Submissions required summaries of skin care programs that demonstrated and achieved results that were measurable and sustainable in the area of skin and wound care. The programs also needed a preventive aspect that implemented new protocols that were comprehensive, accessible, and user-friendly. Core program measures included staff and patient education, interdisciplinary participation, senior leadership engagement and sustained outcomes. 


“This year’s award winner demonstrated the kind of real-world results that should serve as a model,” said Laurie McNichol, MSN, RN, GNP, CWOCN, CWON-AP; WOCN Society Development Chair. “The WOCN is excited to showcase their program as a successful case study for other facilities to emulate.”


The award nomination process for the 2016 3M Award for Excellence in Skin Safety will open in January. For more information, visit


About 3M

At 3M, we apply science in collaborative ways to improve lives daily. With $32 billion in sales, our 90,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at on Twitter @3M or @3MNewsroom. 


About WOCN

The Wound, Ostomy and Continence Nurses Society™ (WOCN®) is a professional nursing society that supports its members by promoting educational, clinical, and research opportunities to advance the practice and guide the delivery of expert healthcare to individuals with wounds, ostomies, and incontinence.