Target Your Social Media for Recruitment

By Cari Wade Gervin
Thursday, May 14, 2020

Studies show a majority of physicians are on social media — 87% of physicians between the ages of 26 and 55 had at least one account in 2013. as of 2014, 54% of physicians utilized social media for work.

It stands to reason those numbers have increased in the ensuring years, which means social media is a great way to reach potential physician recruits. But you need to target your posts wisely. Here’s how:

  • Use best practices on all your accounts, whether Facebook, LinkedIn or others. For best results, be conversational and authentic, but stay professional, and post regularly during hours where you’re more likely to get interaction. Follow healthcare influencers, top industry leaders and as many of your own staff accounts as possible to grow your reach.
  • Sponsored ads can work if you keep the message on point. Target your Facebook ads for open jobs to show up in the feeds of dozens of potential candidates, not thousands, by narrowing them for a specifics, such as specialty, geographic location, alma mater, etc. Data personalization is apt to result in a higher response rate.
  • Track what is and isn’t working. Make spreadsheets to determine which ads perform better than others, which posts receive the most engagement, and whether or not videos are drawing more eyes than static posts — use any and every metric at your disposal to assess your brand performance.
  • Hire a professional. If results are lackluster, hire a social media consultant to either post for you or to work with you on crafting compelling recruitment messages.